Uncanny

2024

I developed Uncanny, a prebiotic soda brand, with a complete branding system that highlights its health-focused and innovative appeal. From the logo and packaging to the overall visual identity, I crafted every element to reflect the brand’s vibrant, modern personality. The design incorporates bold color schemes, custom typography, and cohesive graphic patterns to ensure a standout presence in the wellness beverage industry. This project allowed me to take full creative ownership, balancing functionality and aesthetic appeal to create a brand that resonates with health-conscious consumers.

Cinema 4D

After Effects

Figma

Tools Used:

Adobe Illustrator

Adobe Photoshop

Live Surface

Colorful beverage cans with different designs and text, arranged diagonally on a white background. Each can features a distinct color like red, purple, brown, green, and cream, with patterns and branded text.
Billboard with a purple theme featuring a soda can labeled 'UNCANNY the purple one grape' surrounded by splashes, with text 'the taste is UNCANNY.'
Billboard advertisement featuring a yellow soda can with the phrase "the taste is uncanny" in a subway station.
Banners hanging on a building with text 'the taste is UNCANNY' showing cans of beverages. A palm tree is nearby, and the building has tall arched windows.
Street banner with a red soda can labeled "Uncanny, the red one, classic cola" and splashing water in the background, mounted on a lamppost under blue sky and palm fronds.

Package Design

  • Uncanny soda label with red background and oval pattern, featuring the text 'The red one, classic cola prebiotic soda.'
  • A six-pack of "Uncanny the Red One" classic cola prebiotic soda with red packaging.
  • Uncanny vanilla cream prebiotic soda label with circular pattern background. Text: "The taste is uncanny." Ingredients and nutritional information listed on side.
  • Pack of cans labeled "Uncanny The Cream One" vanilla cream prebiotic soda
  • Label design for "Uncanny the golden one" ginger prebiotic soda featuring a gold diamond pattern and the tagline "The taste is uncanny."
  • Pack of "Uncanny" ginger prebiotic soda labeled "The Golden One" with a golden checkered design.
  • Uncanny prebiotic soda label with green background, featuring the text 'the green one' and 'lemon lime prebiotic soda', along with 'The taste is uncanny.'
  • Pack of Uncanny lemon lime prebiotic soda cans, green packaging
  • "Uncanny" orange cream prebiotic soda label with geometric pattern background. Text reads: "The orange one. The taste is uncanny."
  • Pack of Uncanny orange cream prebiotic soda with geometric design.
  • Brown beverage label for "uncanny the brown one" root beer prebiotic soda, featuring circular patterns and the tagline "The taste is uncanny."
  • Brown packaging with text "UNCANNY the brown one rootbeer prebiotic soda."
  • Label design for Uncanny prebiotic grape soda with purple text and geometric background pattern.
  • Purple prebiotic soda pack labeled "Uncanny the purple one grape prebiotic soda." Smooth wavy textured design.