People in the Parks

Year
2024

In my Design Systems Class, we were tasked with creating a poster series that could be used for an outdoor display. We started the project with a collage mining activity, and with the inspiration images, we chose an organization and event to focus on (the event could be imagined). Because the collage image I chose reminded me of water, nature, and topographic maps, I chose the National Parks Foundation and created the event “People in the Parks” as a conservation fundraiser. I centered my designs around topographic maps, layering, and typography.

Exterior Advertising Campaign

The final triptych came after many iterations, and was a combination of a few of my original sketches. I wanted a layered, cut paper, 3D effect. I created this in Adobe Illustrator and created the mock-ups in LiveSurface.

Abstract artwork with white text "People in the Parks 2024 National Parks Foundation" overlaid on swirling layers of blue, purple, and black.
3D layered paper-cut landscape with text "Get People in the Park 2024" and "National Parks Foundation" in bold white and black font.
Abstract topographic design with text: "Keep People in the Parks 2024 National Parks Foundation."
Billboard with "People in the Parks 2024" text and abstract blue design.
Billboard with abstract red and black design and text "Keep People in the Parks 2024, National Parks Foundation."
Billboard on brick building promoting National Parks Foundation with green abstract design and text "Get people in the parks 2024."

Design Iterations

  • Notebook page with sketches for National Parks Foundation logo designs, featuring topographic map-style backgrounds and various layouts with text. Notes include considerations for readability and logo placement.
  • Collage of typographic and artistic map designs featuring topographic lines, bold colors, and geometric patterns. Includes various design styles and overlay techniques, with text such as 'Beachtown' and coordinates. Emphasizes typography, print aesthetics, and vibrant visuals.
  • Abstract topographic map with bold text 'GET PEOPLE IN THE PARKS' and commentary on typography outside computers, highlighting screen printing.
  • Illustration featuring the phrase "People in the Parks" overlaid on a topographic map design. Text on the right reads "Swap tree rings as topography real topography laid on top," along with "04 Emma Woerle."
  • Graphic design featuring bold text 'People in The Parks' on a layered, paper-cut style background in shades of teal. Right side text reads 'Anything goes' with questions about design techniques and 'EMMA WOERLE 05' at the bottom.
  • Large billboard reading "Get People in the Parks, National Parks Foundation" on a building under construction, with surrounding scaffolding.
  • Billboard with 'Keep People in the Parks' and 'National Parks Foundation' in bold orange text against a topographic map background.
  • National Parks Foundation 2024 poster with abstract topographical background and text "People in the Parks."