Festa

I created Festa, a vibrant and modern pasta brand designed to bring energy and excitement to the kitchen. From the logo to packaging and visual elements, I developed a brand identity that blends tradition with a fresh, contemporary feel.

Festa’s design features a bold checkered pattern, hand-drawn pasta illustrations, and a rich color palette of deep red, white, and kraft paper brown, evoking warmth and authenticity. Using Adobe Illustrator and Photoshop, I crafted a cohesive visual system that ensures the brand stands out across all touchpoints.